01Atelier-direct
No middlemen between the loom and your shelf.
One relationship, one price — the factory is your counterparty.
Manufacturer of Luxury Indian Ethnic Wear
Crafted forCelebration
Bridal anarkalis, sharara sets and co-ord programmes — handcrafted by our karigars in India, exported to wholesalers and fashion houses across fifteen countries.
Bridal · Occasion · Everyday Luxury · Fusion
The Collections
Six lines. One standard.
The Partner’s Ledger
Built to sell. Priced to leave room for your margin.
NoorFeatured line
The arithmetic of a Dhanya line
₹7,995MRP / piece · what your customer pays
Your cost
Login for your wholesale rate
Volume rates in quantity bands — for approved trade partners.
Your share of retailentry 39% · volume 53%39%
The number is yours. The lock is temporary.
Computed live from today's catalogue — 6 lines carry a public MRP.
Why partners stock Dhanya.
02Engineered for sell-through
Six lines, edited to what moves in a season.
Every piece is placed for retail velocity, not catalogue padding.
03Through the seasons
The catalogue turns with the calendar.
Fresh lines through the year, so your regulars always find something new.
04A curated range
Six families, not sixty.
Every line earns its place — your buying attention stays scarce.
05The sample is the standard
The piece you approve is the piece you receive.
Approved samples are referenced through production and four-stage QC.
06Scale on call
12,000 pieces a month when your season demands it.
180+ karigars in-house, lot discipline that holds at volume.
07Export-fluent
15+ countries, documented at every border.
IEC, GST invoicing, HS classification and CO — the paperwork arrives complete.
08A named partner
The Exports Desk answers within two working days.
A person, not a portal — from first enquiry to repeat order.
Margins are made before the season begins.
The Exports Desk replies within two working days — and calls within 24 hours of registration.
BoutiquesResellersWholesalersExport housesPrivate labels
6 curated linesMOQ 50–200 pcs per lineLead times 30–60 days30% advance · 70% against dispatch documentsINR & USD quotations15+ export markets25+ years at the loom180+ karigars in-housePartners keep 39–53% of retail
From Our Looms
To the world's finest wardrobes.
Every Dhanya programme begins on the loom and ends at your warehouse — dye lots matched, handwork scheduled, documentation complete. Manufacturing discipline behind couture finishes.
180+
In-house karigars & artisans
12,000+
Pieces monthly capacity
15+
Countries served
25+
Years of craft legacy
Atelier Films
The atelier, in motion.
01Karigar table 01
Zardozi Couching
Dabka & salma threads laid by hand at the embroidery frame.
02Partner cluster · Banaras
Banarasi Loom
Warp and weft building lot-consistent ground fabric.
03Atelier floor · Surat
Finishing & QC
Four-stage inspection before any piece is passed for export.
04Line 01 · Bridal couture
Noor, In Detail
Metallic tissue catching light on a ceremonial anarkali.
05Development session
Drape Study
Silhouette and fall checked against the technical sheet.
06Lookbook frame
Ceremony Look
A finished programme, styled for the season's catalogue.
Your programme,
built on this floor.
OEM and private-label development on the same benches you just travelled past.
Start an EnquiryFilms 01–06
Craft & Manufacturing
Where hands meet deadlines.
01The Atelier
Hand Embroidery
Zardozi, gotta patti and resham worked in-house by 180+ karigars.
02The Atelier
Weaving & Dyeing
Lot-consistent fabric from partner clusters across Banaras and Surat.
03The Atelier
Finishing & QC
Four-stage inspection with documentation your team can audit.
Global Reach
Woven in India. Worn in fifteen countries.
United Arab EmiratesSaudi ArabiaUnited StatesUnited KingdomSingaporeMalaysiaAustraliaCanadaGermanyQatarKuwaitMauritiusSouth AfricaNew ZealandNetherlands
Air and sea programmes, EXW / FOB / CIF terms, and complete export documentation — built for buying houses that need reliability season after season.
Start an Enquiry
Enquiries
Let's craft your next collection.
Share your requirement — category, market and approximate quantity — and our exports desk responds within two working days with the relevant catalogue and price architecture.